Footwear Intel ("we," "us," or "our") is operated by Platform 3. This policy explains what data we collect, how we use it, and your rights regarding that data. We've kept this straightforward — no dense legalese.

What We Collect

We collect very little. The only personal information we gather is your email address, and only when you voluntarily subscribe to our newsletter. We do not require account creation, and we do not collect names, payment information, or other personal data through this site.

How We Use Your Email

Your email address is used for one purpose: sending you our weekly newsletter with footwear industry intelligence. We will not sell, rent, or share your email address with third parties for marketing purposes. No spam, ever.

Cookies and Analytics

This site uses only essential cookies required for basic functionality. We may use a lightweight analytics service (such as Google Analytics) to understand aggregate traffic patterns — page views, referral sources, and general geographic regions. This data is anonymized and is not used to identify individual visitors.

We do not use advertising cookies, tracking pixels, or retargeting technologies.

Third-Party Services

We rely on a small number of third-party services to operate this site:

• Netlify — website hosting and deployment
• Beehiiv — newsletter delivery and email management
• Google Analytics — anonymized site traffic analytics

Each of these services has its own privacy policy. We encourage you to review them if you'd like more detail on how they handle data.

Data Retention

Your email address is stored by our newsletter provider (Beehiiv) for as long as you remain subscribed. When you unsubscribe, your email is removed from our active mailing list. You can unsubscribe at any time using the link at the bottom of every newsletter.

Your Rights

You have the right to:

• Unsubscribe from our newsletter at any time — every email includes an unsubscribe link
• Request deletion of your data by contacting us
• Request access to any personal data we hold about you

Children's Privacy

This site is not directed at children under 16. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy from time to time. Changes will be reflected on this page with an updated date. Continued use of the site after changes constitutes acceptance of the revised policy.

Contact

For privacy-related questions or requests, contact us at info@footwearintel.com.